Case Study : Marvel Beauty Schools

Challenge

School Background:
Marvel Beauty Schools is Canada’s largest chain of Hairstyling and Esthetics Schools with 22 campuses across the country. Founded in 1916, the school has been delivering the highest quality of training and education ever since.

The Challenge for Great Exposure:

This beauty industry leader came to Great Exposure in 2008 with a problem: while their reputation was excellent, renowned for providing students with an unparalleled program of study, their web presence was weak.

1. Radically increase online accessibility and reach a new generation of prospective students and;
2. Breathe fresh air and vitality into the brand identity

Next page: Solution

Solution

Great Exposure sat down with Marvel Beauty School to understand their objectives, their motivations and their distinctive qualities. It was determined that the following was required to achieved the desired brand rejuvenation:

Logo

Multiple logo designs were developed based on the client’s precise specifications. Through a series of presentations and feedback, a final logo was agreed upon and furnished in a format easily applied to print or web.

Website

Layout and design were developed closely with the client.

Images were hand-picked to align with the Marvel vision and a Photo Gallery was added to give an insider perspective of the school through bright, impactful pictures.

Content was selectively chosen for Search Engine Optimization. The dynamic intro
and the smooth navigation provide a user experience that is both aesthetically and technically appealing.

Next page: Outcome

Outcome

Great Exposure's website and logo design effectively realigned Marvel Beauty Schools across major marketing touch-points by reestablishing their relevance and brand appeal.

• Students, industry professionals and other colleges have all cheered the powerful new look
• The website catapulted Marvel lead generation forward with new web traffic and internet leads
• The results encouraged Marvel to entrust additional design projects into the creative hands of Great Exposure