Case Study : Eminata

Challenge

International corporation, The Eminata Group, umbrella to a family of well-known and highly successful colleges including CDI College, Vancouver Career College, University Canada West, and more required the following:

• A lead management system to use at multiple locations
• Insight into what was happening at each location
• A system to track all of their marketing campaigns and manage all their vendors
• A means of tracking prospects; give recruiters the tools to sign as many students
  as possible
• A system to enable mass communication with leads
• A system worth investing in (i.e. one that will always be leading age and updated automatically on an ongoing basis)

Next page: Solution

Solution

1. Provided state-of-the-art recruitment software and training to allow Eminata to benefit from the most cutting-edge technology available
2. Brought together all the elements of student recruitment into one powerful tool
3. Engineered a system catered specifically to Canadian schools and the Canadian education system
4. Provided expert technological and educational consultation to ensure solutions were the best possible
5. Developed a completely customizable lead management system
6. Ensured the solution was cost-effective 

Next page: Outcome

Outcome

• Increase in enrollments
• Facilitated student recruitment, lead management and reporting
• Automated reporting enabled directors to refocus attention on staff managment
• Created transparency in rep productivity, integrity and efficiency allowing for
  better business
• Recently renewed for another year of Lead Centre maintaining Lead Centre's
  100% renewal rate

“Lead Centre has allowed for real time integration between our Admissions and Marketing departments, which has tremendously helped increase the effectiveness of our campaigns.”

- Andre Souza, Director of Marketing, Eminata Group